Allen, Allen, Allen & Allen Hoopla 3 on 3 is Set for July 24-25, 2010 in Richmond, VA

*Please note: Due to extreme temperatures, the Allen & Allen Hoopla 3 on 3 will be postponed until October 2010.

New name, but same great basketball tournament

Allen & Allen is announced as the Title Sponsor of the Hoopla 3 on 3 Basketball Tournament

Richmond, Virginia’s most competitive and exciting 3 on 3 basketball tournament comes back to the Dominion Resources campus in the Innsbrook Office Park for the third straight year, but this year it brings with it a new name. The Allen & Allen Hoopla 3 on 3 is set for July 24-25, 2010, and will be played on a specially constructed basketball playground made just for the event.

“We are proud to partner with the Sports Backers on this great event,” said Doug Barry, President of Allen, Allen, Allen & Allen. “We really enjoyed being the sponsor of the Allen, Allen, Allen & Allen Arena Court last year, so we are very excited to be taking our involvement to another level. We look forward to helping grow the event to its full potential.”

The Allen & Allen Hoopla 3 on 3 offers basketball players of all ages and skill levels competitive games in a great event atmosphere that features music, food, and sponsor giveaways. The three skill levels offered are the elite, competitive and recreational divisions, with male, female, and co-ed teams in both. Co-ed teams must have one player of each gender on the court at all times. There will also be three age divisions: Youth (Ages 8-13), High School (Grades 9-12), and Adult (Ages 18 & older).

Highlighting the big-event will be an Arena Court, which will host the high energy elite division games and the rim-rattling action of the Slam Dunk Contest. Youth and high school players will enjoy competing on the Youth Championship Court, which will also serve as the site of the Kid’s Slam Dunk Contest. Then, all weekend long, the competitors and spectators can also show off their free throw shooting, three-point shooting, and ball handling abilities on the Contest Court.

The Allen & Allen Hoopla 3 on 3 is guaranteed to be an action-packed weekend for all levels of basketball players from beginners to experts. Good sportsmanship is expected throughout the event. Competitive games are encouraged, but profanity and taunting will result in immediate action.

For more information or to sign up a team for the Allen & Allen Hoopla 3 on 3, visit